Marketing Research

Pam Borders, CEO and founder of the Call_Solutions Marketing Research business headquartered in Dallas, TX, has over 25 years in sales/marketing. Kathi McGregor as Business Unit President and COO along with Marion Picard, Ph.D. and Vice President of Research bring more than 26 years of marketing research/analysis experience. A full-service research business serving Fortune 500 and 1000 companies, this team specializes in customer satisfaction benchmarking and tracking studies, customer loyalty and retention research, brand/advertising awareness tracking, segmentation and conjoint analysis. Solutions maximize customer relationships. Qualitative techniques: in-depth interviews and executive interviews. Quantitative research: questionnaire development, sample selection and data collection (telephone, CATI, IVR, mail and Web-based interviewing). Actionable reports are standard procedure.



Direct Mail and Fulfillment Services
e-Marketing Services

Mark Willis, Business Unit President, Call_Solutions Direct Mail & Fulfillment Center in Lindon, UT. Mark has been in the mailing/printing/fulfillment business for twelve years. Mark's team of professionals provide full-service, direct marketing management services which include: variable digital printing, mail-processing, on-site mail services and fulfillment, print management, data management, and marketing design. Through the business unit's secured Web site, customers can submit work orders, edit materials and exchange data files. With the Center's onsite digital imaging and printing services, clients can personalize, customize, store, manage, reprint and distribute documents on demand.



Inbound Contact

Mark Hardy, Business Unit President, Call_Solutions Inbound Contact Centers in Billings, Glendive and Havre, Montana; Williston, North Dakota. Mark has twenty-three years in the direct marketing industry and customer contact operations management. Mark's team specializes in tailoring inbound programs specifically for each client. From large-scale catalog promotions to small phone campaigns, from simple tasks to complex, multi-level programs, from 24 x 7 coverage to after-hours assistance, clients receive the total benefits of responsiveness, experience, technology and training.

Judy Baksic, General Manager, Call_Solutions Inbound Contact Center in Waukesha, Wisconsin (adjacent to Corporate Offices). Judy has been in the contact center operations business since 1988, advancing from telephone service representative to trainer, supervisor, sales, office manager to her current position as overall center manager. Judy's team provides inbound coverage 24 x 7 and specializes in order taking and fulfillment; help desk, message taking, dispatching, paging and other professional answering services for businesses nationwide.

Dolores Fonk-Cavallo, General Manager, Call_Solutions Travel Center in Waukesha, Wisconsin (adjacent to Corporate Offices). Dolores has over twenty-five years in the travel industry and has owned and managed the travel agency for the last eighteen years. Dolores' team is a full-service agency for business travel, group and leisure travel vacationers. Services include free passport, visa and other documentation assistance, corporate and individual discounted car and hotel rates. The business unit is also a control point for managing down the overall travel costs of the Company and providing travel savings to our employees.

Stephen T. Zollo, Business Unit President, Call_Solutions Contact Center in Fort Worth, Texas. Steve has more than twenty years of creative and results-oriented business experience in the teleservices, customer service and travel industries. Steve's team specializes in providing integrated, multi-channel customer relationship management solutions that include inbound or outbound teleservices, interactive voice response (IVR) and Web-based services in a multi-lingual environment. Steve managed the first third-party customer contact Call_Solutions center awarded COPC certification and re-certification at multiple locations. Clients are in the travel, financial services, automotive, technology and healthcare industries.



Outbound Contact

Jeanette Laquintano, Business Unit President, Call_Solutions Outbound Contact Centers in Altamonte and Clearwater, FL; Omaha, NE; Bethlehem and Horsham, PA; and, Bottineau, Fessenden and Garrison, North Dakota. Jeanette has over fifteen years in the insurance marketing and teleservices industry. Jeanette's team specializes in providing outbound telemarketing services serving multiple Fortune 500 companies in the areas of financial services, telecommunications, publishing, insurance and membership enhancement.

Ralph L. Siegel, Business Unit President, Call_Solutions Database Marketing and Contact Center for Non-Profit Organizations located in Milwaukee, WI. Ralph previously worked for multiple non-profits as well as a nationally recognized fund-raising company before bringing together his own team of marketing professionals focused on database marketing for non-profit organizations. Ralph's team specializes in outbound fund raising, direct mail and database.

Guy Scarpelli, Business Unit President, Call_Solutions Outbound Contact Centers in Oak Brook (business office) and DeKalb, Illinois; Dumont, Iowa. Guy brings more than twenty-two years of experience in telemarketing service operations and new business development. Guy's team specializes in both inbound and outbound telemarketing services operations including database management for political awareness programs, subscription renewal services, electronic order entry/fulfillment, customized on-line reporting systems, remote monitoring of calls and 100% verification of orders.

Scott Kleinknecht as CEO/Business Development and Ellen Kleinknecht as Business Unit President, along with Deb Liebel as COO of the Call_Solutions Outbound Contact Centers in Baltimore and Laurel, MD, oversee all aspects of the Centers' client relationships, including calling campaign design, implementation and monitoring of campaign success. The Centers focus on business-to-business telesales for Fortune 1000 companies. Specialty area is in sales and lead generation for high-speed Internet access providers, local and long distance telecom, wireless and video conferencing. This team's unique business pay-for-performance model evolves around a shared-risk /reward relationship with each client accomplished through full-time employees dedicated to specific client programs.